Holiday Market closes permanently in Paradise on Friday

PARADISE, Calif. — The Holiday Market in Paradise will be officially closing their doors at 8:00 p.m. on Friday.

The company president of Northstate Grocery, Inc., Brad Askeland, said it was a difficult decision to make but it's due to the decreased foot traffic in Paradise from the 2018 Camp Fire.

" We were in a unique situation up in the ridge and operated a Sav More Foods up in Magalia and the Holiday Market in Paradise. After the fire, we were able to maintain a significant portion of that customer base in Magalia. But, in Paradise, it simply wasn't the case. And that gap with the percentage was too significant to maintain profitability, and that's why that decision had to be made," Askeland said.

The employees at the Holiday Market will not lose their jobs. Many employees who would like to stay with the family company will move to Sav-More in Magalia.

In the last couple of weeks, store products have been transferred to their different locations, but in the previous week, the store marked down store products significantly with discounts ranging from 15% to 20%.

Askeland said their team would begin to move things out of the leased building. The company has until June, when their lease is up, to move everything out.

There is no announcement on what business will be moving into the building after June.